Important in 93%of the cases when people go to make a purchase.With 500 million daily active users, the opportunity to sell via your Instagram page is huge. So why aren’t you converting visitors, likes, and comment to sales. Increasing referral traffic is his game, and he specializes in building, growing and scaling social channels to drive traffic. IGTV operates similarly to YouTube and regular TV, in that users can swipe through channels of their favorite accounts or topics.

Don’t forget to check the analytics with the help of some tools like Iconosquare. It is a great tool to get data and insights of your Instagram account. Keep monitoring as which kind of post is more engaging and triggering to your audience. Another way that you can do this is by following or finding other influencers in the area or in the same industry that you’re in and seeing what hashtags they’re using. If you’re an eCommerce brand, it would be something like "aliexpress best sellers" or "shopify dropshipping".

In the post above, the content marketing is in line with the influencer’s usual lifestyle-focussed posts. The headphones are cleverly placed nearby, with a caption that mentions how they’re excellent for blocking out noise whilst studying. So even when you use an influencer to promote your product, the content shouldn’t be too ‘sales-y’. That means it should be interesting and attractive, but compatible with the influencer’s usual content. To get started, simply download the Facebook Pixel and upload your entire product catalog into Business Manager. Pods are groups of Instagram users who band together to increase each other’s followers and engagements.

"I see it, I like it, I want it, I got it," — this popular song’s lyrics could very well be about shopping on Instagram. Because the platform has a tool that lets your customers buy products they like in just a couple of clicks. If searching 30 hashtags for each of your posts doesn’t sound like a lot of fun, sign up for Hashtag Expert – the #1 Instagram hashtag app for your small business. We cover all major business categories and provide you with the best hashtags personalized to your account so you get more likes and follows. A link in your Instagram bio is one of the best ways to promote your website and drive traffic to sales pages. Use this space to promote specific products, like maybe "product of the month" campaigns, and update the link accordingly.

Instagram enables businesses with a live video option to share real-time Content. Marketers can open Instagram cameras, turn on a live setting and click the Start Live Video button. Once the live video begins, the app’s followers will receive a notification that the brand is live. Live users can comment on the video using in-built chat features. Live videos show enthusiastic real-time Content or interactive moments like Q&A. Instagram started as a simple photo-sharing platform among friends and families.

Some use Instagram marketing for eCommerce apps and some work with Influencer marketing, one of the best ways to market products and services on Instagram. Although customers rely on brand videos when making purchase decisions, people want to know what they really are. Thus, customers seek out genuine reviews, and the unboxing phenomenon is getting more and more popular among online shoppers. For marketers, it’s a great opportunity to get exposure andpromote a business on Instagram.

UGC campaigns don't have to happen on social media, either. Read more about https://metapress.com/how-to-increase-sales-on-instagram/ here. My favorite example of UGC by the pet product brand, Chewy. We all know how much pets love boxes, and so do the folks at Chewy. They encourage customers to post pictures of their pets in Chewy boxes (seriously — it says it right there on the box!), and Chewy shares them on its social media. Not only does this provide the Chewy social media team with endless new content, but it shows potential customers real photos of real customers and their cute pets.

It doesn’t make sense to have a fun, lighthearted tone for half of your posts, and a boring, robotic one for the other half. Instead, incorporate your brand’s personality into everything you share with your followers. One of the best ways to stand out is to use eye-catching images along with your text. If you already have professional product photos, that’s an easy place to start.